DRIVEN TO CREATE
Everyone is born, raised and educated through filters of events that shape and ultimately define their purpose for being. I have been driven to make a difference by engaging those I reach with a passion for graphic design. My efforts as an artist, designer and director are how I have chosen to share positive contributions with the world in which I live.
My work's purpose is to be strategically focused, engaging, and functional in execution. During my career I have been fortunate to have worked with a variety of companies from start-ups to fortune 500 companies and their leading brands. In addition, there have been many talented colleagues with whom I have teamed and who have contributed to the depth of my knowledge. Through these collaborations and experiences, I have gained insights and developed practices that have shaped my approach to the design process. The results of these efforts have created emotive responses in consumers, changed shopper habits, redefined category paradigms, and lifted brands to new expectations of success.
Companies that have shaped my continuing knowledge of commercial design and have been influenced by my creative thinking and execution include: Procter and Gamble, Scotts MiracleGro, White Wave, Retail Products Group, Colgate Palmolive, The Quikrete Companies, The Hillman Group, The Dial Corporation and others. Today, I leverage those experiences and design executions so that I may share my continuing efforts to be influential in today's field of graphic design.